There is a very good chance we will not have our privacy protected when we mount the eyewears that alter our surroundings to be digitized. Sadly, it is not likely, at all. The companies making the hardware and software thrive off of our data. They are data-monsters and they cannot possibly consumer enough. On a grand level of economy, the data collection of Google has inspired a mentality in the industry called surveillance-capitalism. Whether you subscribe to such horrors as an evolutionary dead-end or the next age of economy where the powers of businesses outgrow their bridges to the people who forever provided balance to the equation, that’s how this data game is working.
Big data. You know it. You know its important. Did you know its in the process of changing the world as much as religion did/does. It’s a strange beast, but it’s bubble will pass. Not anytime soon though, because companies like Under Armor, All-State and every other industry are just starting to follow the Google model of selling information. Facebook recognized this. They bought Oculus for $2billion $3billion dollar investment not because they love immersive video games, but because they are head-freaking-heels over data. Well, Virtual Reality is an industrial sized vacuum for data – it’s practically a black hole. Ponder that.
So kick-started Oculus makes a splash and Zuckerberg overzealously buys the hardware instead of developing it himself, regrettably, and the rest of the world realizes how valuable biometric data about the people would be. Self imploding humanity vs the continued path of ever-expanding science and wisdom. Let’s evaluate – are the leaders of these businesses looking out for the future of humanity?
Ha. Maybe. Anyways, VR provides awesome data. The best data you can get on the market these days in regards to personalized. Eye tracking, face tracking, emotion recognition – the list goes on. We are taking physical behaviors of the body and inferring mental states, like emotions, moods and probably more. Of the most interestingly intrusive ways is reading brainwave P300 which is a wave elicited in the process of making a decision. It is firing all the time. Artificial Intelligent, self-learning, machine automation blah blah blah. If we are measuring this content in real time, personally from users, with their passively expressed consent, then we have a window into people’s minds only crazies ever claimed to have. And super-natural people, but isn’t that the point. This is the play of the divine. This last generation grew up with their lives totally exposed to the world. You’ve seen babies on Instagram. They didn’t agree to be there. Worse is brokering the bio metrics.
Neuromarketing and EEG work is much more difficult, because you should have a neuroscientist and a team to make your efforts accurate, but we’ll be there soon. When when it becomes as common as the iphone was 2010, right after the transition from early adopters to mass audience, I want to be far far away. If Mars is an option, wonderful, but I think it is going to be way sooner than that.
Figure the neuro-reading optimize AI-like code is getting put into SDKs for developers all year and next. Whoever cracks automation innovations will win big, and virtual reality’s auto ingestion of people’s body movements and bio-patterns is a FAT piece of pie for any business or person that utilizes video screens (or projections).
Our privacy is going to be exploited an infinite number of ways in AR and VR. Bukakke for sure. In the AR world people will constantly be scanning each others faces and pulling profiles. Think about what information is currently available. Something as simple as a reverse search image is a bit frightening. Strangers will be looking at your linked in from across the restaurant. Stalker heaven.
Your Microsoft AR glasses will figure out how to make you the most productive worker possible, get you enough sleep exercise, even the right amount of fresh air. Plus our glasses will become our personal assistants, and you’ll both end up sitting on each others face, at last. She’ll be the ultimate informant too – of course you can’t trust that bitch! She will be hacked before you even leave the Apple store. She comes hacked. That’s Apple’s proudest feature, is their ability to ingest your data with such willing compliance.
But the exciting part for apple is tracking your outward data. As in, not what you exude physically with your body as an expression of emotions (don’t worry, they will gather that, too) but your surroundings. Who is with you, of course! But, they already have that information. The physical area through inside-out tracking. Inside out-tracking is a computer vision scanning of surroundings and mapping the terrain, nearly in real time.
Knowing what is in your vicinity, as in what you surround yourself with, is a pretty dope level of privacy intrusion we haven’t been brandished with. AR glasses will reveal a remarkable amount about our lifestyles and the surveillance of everyone trying to lay low.
It is hard enough to avoid cameras as it is, but now we are going to have to dodge every douche with Apple-i’s? You’d have to run off somewhere. Is this an opportunity to flip a city into a privacy-safety city!? Probably not, because they’d fall behind economically for refusing the technology. Let people wear glasses, just not bugged ones? Would never work, they’re all “not bugged” already. Maybe an island somewhere where no sheep graze.
The VR goggles will gather some of the surroundings through their camera, but a limited amount compared to their likely inward focus. With the gaming element it is easy to implement sweet feature what trigger emotional music or displays. Imagine the simulation experience realizes you are afraid and turns down the intense music. Or ups it. I suppose we are going to see a horrifying zombie-pop-up videos taken to a terrorizing level. People will have heart attacks. People will be sued. VR/AR law is going to be an insane mess. The privacy concerns will get brought to courts but by then it is too late. Yeah, the horrifying zombie pop ups would suck, but the breach of reasonable expectations for privacy will be shattered.
Speaking of iPhone screens, will Apple make their eyewear of sturdy non-break material, or seek to profit from the glass replacements as long as it out-earns the cost of eye surgeries and suits?
The skin conductivity tests reveal if sweat glands released, known as Galvanic Skin Response or Electrodermal activity. A $200 machine could measure the intensity of emotion – agnostic to whether it is a good or bad emotion, you read intense emotion. And then you can serve up an ad! That emotion belongs to the hardware/software/network/government, or who ever has enough influence/money, but most certainly not you, alone. If we do not speak now, the decision will be made for us.
Speak up! Protect your privacy! But, if all else fails and we cannot beat them, might as well join them in the newfound surveillance-capitalism game.